In this episode
Why the founders who make it tend to talk to customers before they spend, and why funding arranged in a hurry is rarely cheap. Chloe and Simon get into what counts as good evidence at each stage, from an early sketch to what an investor needs to see, how to win the argument with the highest-paid person in the room, and why your brand story still needs a human. Plus AI, of course: very good at grunt work, not very good at being you.
00:00Plan your funding before you need it
01:44Know the problem before you build
05:40Founders can't do it all alone
07:47Product-market fit, and what makes you hard to copy
11:25Where AI helps, and where it doesn't
18:54Getting to market with evidence
25:16Gut feel versus evidence
30:58Turning insight into a brand story
37:19Frameworks, mentors and a second pair of eyes